100th Anniversary Global Artists Program
Cartwheel created 13 global partnerships with artists from around the world to reinterpret classic WB IP through original artwork. The art was then turned into limited edition licensed products and sold on a special section of the WB Store.
Results:
125mm+
earned media impressions
Full Line
of consumer products available on WBshop.com and Amazon
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Consumer product data is proprietary
More
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Prime Video
Prime Experience
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NBCU x AB InBev
Chucky Beer Collab
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Peakcock
WWE Fan Experiences
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Paramount+
National Parks Sponsorship
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Netflix
The Queen's Gambit FYC Installation
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Manchester United
Global Watch Party
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Amazon Prime Video
The Marvelous Mrs. Maisel Immersive Pop-Up
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Lionsgate+
Global Rebrand Campaign
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Starzplay
Outlander Flash Mob in Glasgow
