"Making La Marvelous"
Immersive Pop-up

Cartwheel created the first-ever fully-immersive, in-world experience for The Marvelous Mrs. Maisel, which replicated NYC from 1960 in the middle of LA. We also brought the best of New York City directly to Los Angelinos through partnerships with quintessential NYC brands that created temporary west-coast outposts within our event footprint. Partners included Russ & Daughters (the famous 106 year old bagel/lox shop) and Blue Note Jazz Club. We managed all elements, including the concept creation, strategy, partnership development, design/fabrication and local/national PR.

Results:


Secured

135,227,075

PR impressions, including Variety,
Entertainment Tonight, KTLA, EATER and LA Weekly

Leveraged our partner’s
social followings to reach

6 million+

people online


Maisel received

4 Emmy

nominations

More

Previous
Previous

Warner Bros. 100th Anniversary

Next
Next

Lionsgate+ Global Brand Activations