Chucky
A Killer Wit Beer
Cartwheel formed and managed a Halloween partnership between Chucky and Elysian Brewing (the largest pumpkin beer brewer in the country) to create Chucky’s Killer Wit Beer, a limited-edition pumpkin-flavored beer available in 150 locations. In addition to the beer, the partnership included custom tap handles, branded coasters/napkins at bars, original social videos featuring Chucky, an on-pack AR filter, a VIP online tasting for 26 press/influencers and a national PR campaign targeting pop-culture and lifestyle publications.
RESULTS:
400MM+
earned media impressions (95% feature stories), including Hypebeast, Food & Wine Magazine, Adweek, Collider and 15+ local news segments
7,000
organic social engagements amongst
fans with 97%+ positive sentiment
Beer sold out in
4 days
making this the most successful
AB InBev limited edition launch of 2022
More
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Prime Video
Prime Experience
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Peakcock
WWE Fan Experiences
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Paramount+
National Parks Sponsorship
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Netflix
The Queen's Gambit FYC Installation
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Manchester United
Global Watch Party
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Warner Bros.
100th Anniversary Global Artist Program
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Amazon Prime Video
The Marvelous Mrs. Maisel Immersive Pop-Up
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Lionsgate+
Global Rebrand Campaign
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Starzplay
Outlander Flash Mob in Glasgow
